THE TEAM
BEHIND THE BODY-STRONG MOVEMENT

Bella Dodds de Jesus
Founder and Fitness & Mindset Coach
After nearly two decades working as a trader in Mayfair, in a fast-paced, male-dominated industry, Bella made the bold decision to step away from the corporate world and follow her true passion; fitness and mindset life coaching. Driven by her own transformation and a deep desire to create meaningful change, Bella founded Body-Strong to help women recognise their worth, build confidence, and feel powerful in every aspect of their lives.
As a mother of two daughters, Bella tries to lead by example, showing them that it’s never too late to rewrite your story. She blends real-world grit with empathy, authenticity, and an unwavering belief in the potential of every woman she mentors.

Jonata Vieira Dodds de Jesus
Coach and Movement & Recovery Therapist
Jonata is a powerhouse in every sense, combining his expertise in strength training and mobility massage with a deep passion for mental well-being. As a Fitness coach, he brings a no-nonsense, supportive approach to lifting both weights and spirits, he is the kind of trainer you want in your corner. With a strong focus on building physical strength as a foundation for mental resilience, Jonata champions the importance of movement for mind and body. Whether he’s coaching clients on the gym floor, competing in HYROX events, or helping others recover through movement therapy, he leads by example always showing up with purpose, integrity, and heart.
Being a positive, present role model to his children his ethos is about living with intention, showing strength in vulnerability, and raising the next generation to do the same.

Katie Sellors
Business Operations
With 18 years in corporate Operations and Administration, Katie keeps Body-Strong running like clockwork, managing schedules, spreadsheets, and all the behind-the-scenes details. Affectionately known as the “Chaos Co-Ordinator,” she brings order, energy, and a touch of sass to Body-Strong.
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Before embarking into the world of operations, Katie ran her own dance school and worked with top performing arts schools across Southeast London. She’s a qualified IDTA dance teacher, a Roehampton University graduate, and a certified ((Bounce)) instructor.​
She keeps the team organised, motivated, and celebrating every achievement along the way.

Hayley Fordham
Marketing Assistant
Hayley joined the Body-Strong team in April 2026. After attending classes and becoming passionate about the Body-Strong ethos and community, she was eager to help spread the word and support the brand's growth.
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With a degree in Business Management and over 20 years experience, Hayley brings excellent marketing strategies, organisation and effective communication skills to the team.
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Working around her family life with her two children, and attending Body-Strong classes, she is the team’s very own “to-do list enforcer!”
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